Brand Overview

The “EduCanada” brand is intended to suggest that the high value of the Canadian educational experience is unrivalled. The brand conveys the message that Canada offers endless possibilities to international students which allows them to find the program and field of study that’s right for them; possibilities for theoretical and practical learning; possibilities to put what’s been learned into action; possibilities to stay and work, making the dream of a successful career a tangible reality. All of this is provided in a learning environment that’s diverse, inclusive, of high-quality and absolutely one-of-a-kind.

Objective

The main objective of the brand is to enable Canadian federal and provincial governments, educational institutions and other stakeholders in the education sector to promote Canada as a study and research destination using a consistent voice. The education brand for Canada showcases Canada and its provinces and territories as a preferred destination for the growing number of international students looking to travel abroad to pursue their education. With the “EduCanada” brand, the education sector in Canada is communicating a consistent message for all of Canada.

The “EduCanada” brand allows us to position Canada as the destination of choice and thereby incite an entire generation of international youth to discover the many advantages of studying in Canada.

Who can use the brand?

The brand can be used by Canadian government departments and their representatives, as well as eligible Canadian education institutions and non-governmental organizations (NGOs). Read more information on the brand authorization process for institutions and NGOs.

A trademarked brand

The EduCanada brand is a protected trademark of the Government of Canada. There is ongoing legal control and monitoring of the use to prevent copyright infringement. The brand is currently registered in over 110 jurisdictions and is pending registration in other ones.

Americas: Argentina, Bermuda, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Guyana, Haiti, Jamaica, Mexico, Panama, Paraguay, Peru, Trinidad and Tobago, United States, Uruguay

Africa: Algeria, Ghana, Kenya, Mauritius, Morocco, Mozambique, Nigeria, OAPI, Rwanda, South Africa, Tanganyika, Tunisia, Zanzibar

Asia: Bangladesh, Bhutan, Brunei Darussalam, China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Laos, Macau, Malaysia, Mongolia, Nepal, Philippines, Republic of Korea, Singapore, Sri Lanka, Taiwan, Thailand

Europe: European Union, Russian Federation, Serbia, Switzerland, Türkiye, Ukraine, United Kingdom

Middle East: Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Oman, Pakistan, Qatar, Saudi Arabia, United Arab Emirates

Oceania: Australia, New Zealand